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Paul developed his conceptual skills when he started his career working for the leading advertising agencies (JWT, TBWA, CDP, and BBH) as a visualiser  on accounts for After Eight, Smarties, Lego, British Rail, Seat Cars, Ford Europe, Rolex Watches, Burger King and Coca Cola.


He started his own business in Soho and joined forces with the leading designer Howard Waller. They worked together for many of the top spirit brands, such as J&B Rare, Smirnoff and Baileys, their worked included the development of brand identities to on shelf packaging, and this work won them the IDV Partners Design award four years running. Other clients included 3i, WHSmith, Dunhill, Justerini & Brooks Wine Merchants and Benenden School.


In 1997 Paul was asked to join the London design consultancy  Sedley Place Ltd as Senior Designer where he worked on accounts for Cliveden and Gleneagles Hotels, Johnnie Walker, Smirnoff and to continue his work with Justerini & Brooks Ltd.


In 2001 Paul completed his Masters Degree in Design Leadership where he researched and completed his paper on the use of designers as a strategic resource within business development.


Working closely with his clients Paul offers a complete hands-on design service from Stage 1 design concepts to final implementation and production. 


He also offers a comprehensive design management and brand therapy service for established brands