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Paul McPherson

Paul developed his conceptual skills while working for the leading advertising agencies (JWT, TBWA, CDP, and BBH) as a visualiser on accounts for After Eight, Smarties, Lego, British Rail, Seat Cars, Ford Europe, Rolex Watches, Burger King and Coca Cola.


He started his own business in Soho London and joined forces with the leading designer Howard Waller. They worked together for many of the top spirit brands, such as J&B Rare, Smirnoff and Baileys, their work included the development of brand identities to on-shelf packaging, and this work won them the IDV Partners Design award four years running. Other clients included 3i, WHSmith, Dunhill, Justerini & Brooks Wine Merchants and Benenden School.


Paul has worked for many London design agencies including  Sedley Place Ltd as Senior Designer where he worked on accounts for Cliveden and Gleneagles Hotels, Johnnie Walker, Smirnoff and to continue his work with Justerini & Brooks Ltd.

Paul has a Master's Degree in Design Leadership where he researched and completed a paper on the use of designers as a strategic resource for business development and growth.


Paul offers a complete hands-on design service from Stage 1 design concepts to final implementation and production. 



After Eight


Band Aid

Black Magic Chocolates

Blackheath Halls


British Rail

Burger King

Cliveden Hotels

Coca Cola



Ford Europe

Gilbey’s Gin

Glen Eagles Hotel

Grants Whisky

Hope & Greenwood


J&B Rare

Johnnie Walker Whisky

Justerini & Brooks Wine Merchants


Marriot Hotels

Nat West Bank

National Maritime Museum

Rolex UK

Seat Cars


Smirnoff Vodka

Trinity Laban

Virgin Airways

W H Smith


Bartle Bogle Hegarty

Collett Dickenson Pearce

Howard Waller


J. Walter Thompson

McCann Erickson

Michael Wolf

Ogilvy and Mather

Saatchi & Saatchi

Sedley Place


Paul McPherson Design Cover.jpg


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